You click, we deliver — sales-boosting online stores for retailers and brands. Cross-channel and distinctive shopping experience. With Shopware, Oxid or Magento — user-friendly programmed according to your wishes.
Create an online store — this is how to succeed
Online stores should not only look beautiful, but also be unusual. They should inspire, stand out from the crowd, best of all stay in the customer's memory. No matter what you have in mind or what you want to sell — we help you find the right eCommerce solution and ensure unique shopping experiences with wow effect with great attention to detail.
Acting with a vision for the point of sale
Together we conceptualize, design and develop customized modular solutions for you with Shopware, Oxid or Magento. They offer many extension options, a well designed user interface and avoid unnecessary extras. This makes it easier to maintain your B2B or B2C store. And gives you all the freedom in the world to develop your growth potential in digital commerce quickly and easily.
A successful and smooth running online store is always a composition of many different components that interlock with each other. If you want to create a web shop, there are lower priced as well as very cost-intensive solutions. Admittedly, the costs for an agency should not be underestimated. But in the end, the professionalism of the system also decides whether you will be successful with your online store. We provide you with our know-how — for a new online store development, as well as for a change.
Create a web shop: a puzzle with many important pieces
Every new project is based on a development phase. It is the same with an online store. When creating, the first step is always to create a viable concept. This raises the question of which customers you want to address with the offers on your website. In other words, you define your target groups, ask yourself what this group of people is looking for and how the service or product can be found most quickly in your web store. Here, an expert speaks of search intention and user journey, which means user guidance. We are talking about questions that must not be left out under any circumstances. Because on the basis of these results, decisions are made about much more than just the functions or plug-ins with which the store should be equipped. The answers serve as a basis for the web design, as well as effective SEO measures (search engine optimization) and SEA strategies (search engine advertising) for online marketing. New questions arise again and again, which can be answered reliably on the basis of the elaborated concept - until the online store is created with many interlocking building blocks.
If you are having a web store created, then feel free to compare the development phase with the construction of a new retail store. Here, too, you will first think about the store space, the size of the store windows, the equipment, etc., and all further decisions will be built on this.
In summary: The concept is the blueprint or the basis for the construction of the website. If you let us create your online store, this means for you concretely:
- We provide you with the infrastructure (server), thanks to our exclusive hosting partner, Profihost.
- We build and develop the right software for you, including the necessary functions.
- We will create a professional and targeted design for you.
- We equip your web shop with a good performance.
- We are there for you beyond the creation, take over the technical support and take care of necessary updates.
- You benefit from an individual development, which is specifically tailored to your needs.
- You receive adjustments to your design at any time.
- You present yourself with a homepage that is optimized for all devices (Responsive web design).
Tip: You also need suitable employees in a web store. Because just like in a retail store, there are many tasks to be done. Think of our work as the puzzle piece of online store development. As soon as the website is online, you and your team will have to complete important tasks on the to-do list every day. These are for example:
- Maintaining item data & inventory
- Processing orders
- Shipping
- Content maintenance (texts on topics, categories and products)
- Online marketing, incl. social media appearances
- Support and service
Online store development: costs that are well invested in the right place
The costs of an online store are still very much underestimated today. The reality of working in the agency shows that the effort required to create it can be compared to opening a new retail store. For the customer, this can be applied to the initial costs as well as to the running costs and personnel requirements. If you have an online store created, the price of course always depends on the scope of the project. In general, it can be said that if you want to have an online store developed based on an individual concept, you should expect costs starting at around 30,000 euros.
Develop online store, finish it, go online, invoice — we stay away from this approach. Rather, tell us how much development time you want to invest in. We have made it our strategy to divide your overall project into several subprojects:
- Part: The MVP candidate — for you the first important step for the minimum base to go live — this step includes all the services from the start of the project to the implementation of the minimum requirements and core functions necessary to create the web store and make it live.
- Part: The ideal candidate — from the minimum base to the maximum necessary features — the second part starts when the homepage is already online and ends when all points, from the requirements catalog previously developed in the concept, are implemented.
- Part: Nice to have — everything that the icing on the cake needs — this price applies when points from the requirements catalog are realized, which are not absolutely necessary for the Shopware and long-term support is desired.
What makes this strategy so ideal for our customers? Your web store goes live faster. While we are still developing your online store and working on the infrastructure, your customers can already shop online. At the same time, you gradually get to know the website and find out in which areas further developments are beneficial due to increased customer demand.
Tip: Use monthly cost accounting with a fixed monthly hourly quota as a secure planning basis for the maintenance of your store.
Online store development: different options for different customers
If you want to create an online store or have it created, you have three options. It doesn't matter if you run your online store in a big-city metropolis like Berlin or rather in a rural area. It is many more factors like size, traffic and necessary functions that decide which option is best for you.
- The SaaS solutions from different providers are suitable for operators who initially just want to try out the market. These store systems are also conceivable for small online stores. Because of the relatively low monthly fees, the financial risk remains manageable. In addition, you don't need a developer to set up the store for you with infrastructure and design.
- E-commerce agencies take over the individual development, provide themes and adapt them. For larger companies, one advantage lies in the possibility of their own connections, e.g. to merchandise management or suppliers. Online store e-commerce also includes the creation of interfaces. Omnichannel interfaces can be used to connect to Google Shops, Amazon or eBay, among others.
- Giant companies often build up an in-house development department. They hire their own developers who create, optimize and expand the online store. To ensure that the right expert is available for each task, the team should include at least one trained and experienced designer, frontend developer, backend developer, system administrator and product owner.
Tip: The only difference between an in-house solution and an e-commerce agency is that you have your own agency in-house. Enormous costs are offset here by the advantage of having people working on the software who know the company and its eCommerce solution even better. However, the in-house solution will only be cheaper for large corporations than hiring an agency.
Let create your online store: the change from old to new
Each system has its own advantages and weaknesses. Out of habit, the customer is often not aware of some of these weaknesses. When we create the new online store, we always see it as an important task to recognize these weaknesses and strengths of the still existing store and to build the new Shopware on them. The following reasons for a change are conceivable:
- The functions in the previous store are no longer sufficient.
- As your company grows, your Shopware is reaching its limits in terms of speed, connectivity, and internationalization.
- The previous web shop is outdated and has not been further developed.
- You want a store with good performance that is easy to maintain at the same time.
- You initially opted for a system that was too large and now want one with clear functions.
- You need a connection to the enterprise resource planning.
- You want a CMS that is specialized for your store, fulfills modern functions, is SEO and Google compliant and offers appropriate processes.
Tip: Especially the store systems via WordPress quickly reach certain limits during optimization. The store runs too slowly with growing business, the data structure is designed for blog, the search is loaded with errors, they can not connect clusters and internationalization is not possible. In a detailed consultation, we will be happy to present efficient solutions for a change.
Create your online store - numerous store systems in comparison
Which eCommerce solution is the best, is always decided based on the customer.
Shopware, for example, covers the needs of the average customer very well. The program is constantly being developed further, and the company has positioned itself broadly with its services. With online store development, you benefit from a stable system that is scalable at the same time. The extensive functions are upgradeable and a connection to the merchandise management system and other interfaces are possible. Overall, you are so flexible with Shopware that you can start small and grow. Even international trade is not in the way with Shopware.
The biggest plus points of WordPress are the fast development, a high plugin density and a large community. Many functions are available for free and you can start with your online store without having to invest much.
Anyone who wants a simple, lean system will make the right decision with Magento. Nevertheless, the program offers high customization possibilities. You can connect external systems at any time. The disadvantage of Magento is that it is optimized for the American market. It must be subsequently optimized for Germany by the user, which is enormously important, especially in terms of data protection and EU directives.
Although Oxid is a very old software that is hardly developed any further, the provider is still in demand. Anyone who declares Oxid to be their personal favorite will find a good contact in us.
As a pure SaaS solution, Shopify has no server structure requirements. The biggest advantage is that your online store is immediately live at the push of a button. The operation can be compared to a Word program and is elementary for the user. At the same time, the advantage of independence from the server is also a disadvantage. You have no possibility to upload your own data or make adjustments. Especially for large retailers, the costs for the web store are very high compared to other providers.
Develop online store with all the experts needed
In our well-developed network are partners for web hosting, online marketing and other specialties. You as a customer have a contact person at any time. If you want, you get the full service from a single source when creating an online store. This is not because we think we can do everything. Rather, we know a good partner for each special area around your online store, which we trust.
Have your online store created: Your contact for the right hosting
It is important that you choose your hosting provider so that it fits the number of visitors to your online store. Because many do not know: the structures are strongly based on the traffic. Also, it is important that store selection and hoster match. For example, no cluster can be connected to WordPress for an increased volume of visitors. Ideally, hosting and system go hand in hand. As in all other areas, you are always welcome to contact us personally or our partner directly when it comes to web hosting. Rest assured that our partner is your hosting specialist.
Create web shop and set up payment systems
If you are developing an online store, it is only convenient if you offer your customers several payment systems. Different requirements must be met for this. The challenge here lies less in the integration into the online store, but rather in the communication with the payment service providers when technical problems arise. There are corresponding plug-ins for each system. We supplement the sluggish customer support of individual providers with customer-oriented service by contacting the appropriate partner from our network for you. Thereby we do not set any limits to your choice of payment systems.
Online marketing and e-commerce: two agencies — one team
As soon as you want to have an online store created, we know a good and reliable address for online marketing. We work hand in hand, consider the marketing strategies already in our conception and optimize each with his own expertise Google Analytics tracking. Be sure that we regularly coordinate with the marketing agency. As a team, we ensure the flawless integration of the marketing tools into your website - until everything works.
Create Online Shop: Google Shopping, Google Ads & more
We are of the opinion: to create an online store, you need more than just ONE professional. So that we can still offer you a full service, we work closely with the partners from our network on every project. So feel free to come to us if you have questions about tracking, social marketing, remarketing and other topics. Contact us if you require an automated or programmatic connection to Google Shopping. We will consult specifically with the contacts at the relevant agencies. We know from experience that an interlocking of disciplines and good cooperation are especially important when Google Ads settings become an issue. We advise you and work with you to find out which settings make sense for your online store and implement them.
Create web shop: GDPR & more
Data protection basic regulation, cookie banners, copyrights etc. — whoever wants to create an online store or have it created has to follow many laws and guidelines. Here we rely entirely on you and your lawyer and offer our cooperation. You take over the check, and we build the content into the store.
Use our full service for your online store
Why are we your good address if you want to have an online store created? We are always happy to answer this question. Apart from our special full service, we work with state-of-the-art technologies. Each live run is done with the latest software at the end of the project. In addition, we accompany you with stable long-term support. When customers work with us for a long time, we are always particularly pleased. Because when it comes to customer loyalty, we are long-distance runners.